Competition between sites resembles an athletic console. SEO optimization gives a starter-like advantage to the runner. You can benefit from SEO services to get in front. If you had your site on the first page on Google search, and now this is no longer the case, it is normal to think that something has happened. In the following, I would like to give my opinion about changing the hierarchy of sites. That’s why changing the position of a site in searches, why changing the SERP.
What is SERP?
I am of the opinion that if you do not have a professional license, the SEO specialist qualification does not exist. Who tells you that he has IT studies and the specialization of SEO is untruthful, there is no such thing. It simply does not exist.
We are talking about the fact that the site is no longer on the first page, it has reached somewhere on the second, third page. An important, but not disastrous fall, as if it were out of the Top 100.
One of the so-called possible causes of site fall would be a conspiracy theory. I mean, some people think there are hackers who steal or break passwords and enter the server to modify the sites. I would suggest that you reflect before you say so and that from a simple motivation. Well, someone who enters the server where your site is hosted, do you think he’ll just change the site, spoil your SEO optimization, and all that just to have fun?
Hackers are indeed a big problem and more and more important. The idea is that a hacked site will usually be destroyed or exploited. I do not think a hacker will just have fun to retrograde your site a few places in SERP. It simply destroys your site and it will then make it unused. No one is wasting time with the deregulation of a site, so just the SEO part, it spoils some links, changes some explanations to the photos, changes words through texts, etc. A hacker will simply dismantle or use that site for its own sake. See more here.
The conspiracy theory works, but in the case of the demotion of some places, the most often and most likely cause is you, the owner or the site administrator. You are a great conspirator. In most cases, you have made changes to the functionality or content of the pages. The most common cause would be that you’ve been able to easily access.
Case Study, SEO Optimization, and Administration
I will give an example, and that was actually the motivation for writing this text. One of my clients thought she had learned to manage her own site and entrusted this assignment to an employee. We are talking about a furniture production company, where SEO optimization was meant to place the site in the top positions of Google on a particular search. Which I, the SEO service provider, shave done.
The new administrator, who claims to have a solid knowledge of web pages management, has started working. The first step was the aesthetic change. It’s hard to say what the exact intent was, but he deleted (or dramatically changed) the CSS file and the cascading style sheets. Frankly, I do not know how and why, nor do I imagine what she wanted to do. The site looked pitiful. It did not have shape.
I think there are three very important things, but in fact, one can only work on just two. Namely, first, a site should have the correct source code content. Or, in the case of sites made on CMS platforms, do not worry about this. If you have a WordPress site, your only concern would be to not change the programming code.
Image optimization is important for two great reasons. The first would be that of loading speed. An image downloaded directly from your mobile phone or camera will almost certainly have a size too large. To understand, I give you a concrete example below.
You photographed a house. You were on vacation here and wanted to post on your blog. Download it from your mobile phone and that makes 10 MB pictures. Then you enter it into your site or blog. It’s wrong. Why? Well, think a little about people who visit your site, how long would it take to see the photo? Especially if it has a slower Internet connection. Here an optimization could be done. Reduce the image size instead of 10MB to have only 50K. Instead of a side with 1600 pixels to be one with 600 pixels.